Marketing technology company unveils new UX developed to meet the growing needs of customers
Delivra — a provider of advanced email marketing automation and a part of the CM Group family of brands — today announced the release of its new in-application user experience. Inspired by customer and in-house expert feedback, Delivra has made several improvements to its navigation and functionality to increase ease-of-use including its automation dashboard. Alongside this, Delivra announced its rebrand, bringing a modern and consistent look and feel to its application and website.
“Since Delivra’s inception in 1999, supporting customers has been the heart of the brand. That’s why in this update, it was important to create a more intuitive, attractive user experience any marketer would feel comfortable using, no matter their skill level,” said Barbara Berry, head of product at Delivra. “The improvements made were a direct impact of our dedication to putting the customer first and building a marketing technology that answers their needs and empowers them to drive their business forward.”
“With Delivra everything is user friendly and has simplified a lot of our processes. We have a high volume of emails we send — each of our 17 race weekends has three to four emails that need to be built in under 30 minutes,” said Ryann Ryann Weatherford, vice president, partnership activations and communication at Andretti Autosport, a Delivra customer. “If we ever aren’t to figure something out, the Delivra team is only a phone call away no matter where we are.”
Feature Improvements Include:
- Consolidated dashboards and updated terminology for more intuitive learning.
- Clear action buttons, toggles, and easy filtering in each dashboard.
- The easy-to-use Campaign Workflow, combining content and mailing processes into one.
Delivra’s user experience update and brand refresh are now live. Explore the updates, discover Delivra’s product features and sign up for a free demo by visiting delivra.com.
Delivra, a CM Group brand, is an email marketing software provider helping businesses execute effective multi-channel marketing campaigns for more than 15 years. Known for its industry expertise and unrivaled customer service, Delivra helps businesses engage in meaningful conversations with customers through email and SMS producing tangible results. Delivra empowers organizations to achieve business goals through a suite of professional services, including strategic campaign consulting, email design, content strategy and more. Delivra has implemented dynamic marketing solutions for over 1,000 companies representing varying industries. Visit www.delivra.com for more information.
About CM Group
CM Group is a family of global marketing technology brands including Campaign Monitor, Delivra, Emma, Liveclicker, Sailthru and Vuture. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, London, New Zealand and Uruguay.