50% Gen Zers say they have control over their personal data

Gen Z ranks their online privacy as being less important to them than other generations BRUSSELS, Belgium and NASHVILLE, Tenn. — Selligent Marketing Cloud, the omnichannel marketing and customer experience platform, releases a report on the attitude brands need to address to effectively communicate with Generation Z. While brands have focused on reaching millennials in recent years, there … Continue Reading »

Sailthru Launches SMS as Part of Major Investment in Cross-Channel Innovation

SMS Increases the Breadth of Sailthru’s Cross-Channel Capabilities, Helping Marketers Drive Deeper Impact for their Brands NEW YORK — Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced today the launch of its proprietary Short Message Service (SMS) product to give customers even richer cross-channel capabilities. This … Continue Reading »

Sailthru and Coresight Research Report Finds 80% of Consumers are Willing to Share Data in Exchange for More Value, Better Experience

New Study Reveals Retailers and Consumers Agree that Personalization Matters, but Few Retail Marketers Actually Excel NEW YORK — Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced today the results of its retailer and consumer survey with Coresight Research, which reveals the critical importance of personalization at every … Continue Reading »

Campaign Monitor Introduces SMS for Customers to Build Stronger Connections With Their Audience

New Built-in SMS Capabilities Enable Customers to Amplify their Marketing Strategy, Driving Increased Engagement and Conversions NASHVILLE, Tenn. — Campaign Monitor, a CM Group brand and provider of powerful yet intuitive marketing software, today announced new SMS capabilities, giving marketers more opportunities to drive engagement and loyalty with their customers across channels. Managing multiple marketing channels … Continue Reading »

DTC and Brick and Mortar Brands Use Value-Driven Personalization to Score Big in Sailthru’s 5th Annual Retail Personalization Index

Thrive Market and Sephora Tie for Top Spot: Thrive Market Wins with an Insights-Driven Approach to Email and Mobile, While Sephora Excels with a Robust Connection Between Online and Offline Channels NEW YORK, NY — Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced today the results … Continue Reading »

CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

The Combined Company Remains Focused on Enabling Marketers to Deliver Hyper-Personalized, Cross-Channel Experiences While Respecting Customers’ Growing Desire for Control over their Data NASHVILLE, Tenn. – CM Group, a family of martech solutions specializing in multichannel digital marketing, today announced that the merger with Cheetah Digital has been finalized. The combined company, operating under the … Continue Reading »

Report

Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers

Gen Z is rewriting the rules of engagement when it comes to technology, shopping, media, brand loyalty, and more. Brands that aren’t evolving their marketing strategies to engage this younger generation are falling behind. This report from CM Group examines new data and offers meaningful insights and action plans for brands, helping marketers put the Gen Z difference into real-world context.Continue »

CM Group Consumer Research Reveals Radical Actions Marketers Must Take to Capture Gen Z

Martech Leader Undertakes Landmark Study that Shows Brands Must Merge In-Person and Digital Experiences and Provide Unprecedented Authenticity and Transparency NASHVILLE, TN — CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced the results of new consumer research that reveals the unique attributes of Gen Z compared to their millennial counterparts and … Continue Reading »

Selligent Awards 2021 Honor Global Brands for Innovation in Digital Marketing

The Annual Awards Recognized Thoughtful and Dynamic Omnichannel Marketing Campaigns Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform and CM Group brand, today announced the winners of the 2021 Selligent Awards. The awards spotlight the most successful, creative and innovative campaigns developed by customers and partners in the past year, using the Selligent platform. … Continue Reading »

Brands Experience The Future of Marketing With Selligent Marketing Cloud

CM Group Investment in Selligent Drives Product Innovation and Supports Local European, North American and Industry-Specific Relationships BRUSSELS, Belgium and NASHVILLE, Tenn. – Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform and CM Group brand, today announced a new global product and marketing strategy to meet the needs of its growing enterprise and agency … Continue Reading »