Salling Group scales omnichannel loyalty program through the power of Cheetah Digital

Denmark-based retail operator exceeds loyalty registration goals just four weeks after leveraging Cheetah Digital to transform loyalty program, resulting in global award nomination. Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers … Continue Reading »

CM Group Takes Home Two Top Honors in 5th Annual MarTech Breakthrough Awards Program

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, … Continue Reading »

New Sailthru Experiences Enables Brands to Capture First- and Zero-Party Data to Future-Proof Cross-Channel Marketing

New Engagement Solution Allows Marketers to Grow Consumer Databases and Build Even Richer Profiles through Progressive Data Collection CM Group today announced that Sailthru, the leading personalized marketing automation SaaS solution for retailers, publishers and media, has introduced Sailthru Experiences. This powerful new offering extends the Sailthru platform and allows customers to build and engage audiences … Continue Reading »

Emma Releases New Research to Help Higher Ed Marketers Reach Key Generations

Report Reveals Generational Communication and Marketing Preferences that Show While 60% of Gen Z Likes Personalized Ads, 80% of Boomers Have Privacy Concerns Emma, a provider of best-in-class email marketing software and services, and a CM Group brand, today announced the publication of a new report entitled, “Higher Ed Marketing Insights from Gen Z to Boomers – … Continue Reading »

Sailthru Releases New Cross-Channel Capabilities

Marketers Can Increase Revenue from Long-Term Customer Relationships Through Expanded Channel Orchestration, Enhanced Automation and Time-Saving Workflows Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, released an updated Lifecycle Optimizer experience. As retail and media marketers are increasingly challenged to manage expanding channels, Sailthru’s cross-channel relationship … Continue Reading »

Selligent Marketing Cloud Boosts Customer Engagement with New Smart Subject Capabilities

AI Drives Next-Generation Subject Line Optimization for Marketers, Saving Time and Increasing Performance Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces the manual labor of subject line creation for … Continue Reading »

50% Gen Zers say they have control over their personal data

Gen Z ranks their online privacy as being less important to them than other generations BRUSSELS, Belgium and NASHVILLE, Tenn. — Selligent Marketing Cloud, the omnichannel marketing and customer experience platform, releases a report on the attitude brands need to address to effectively communicate with Generation Z. While brands have focused on reaching millennials in recent years, there … Continue Reading »

Sailthru Launches SMS as Part of Major Investment in Cross-Channel Innovation

SMS Increases the Breadth of Sailthru’s Cross-Channel Capabilities, Helping Marketers Drive Deeper Impact for their Brands NEW YORK — Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced today the launch of its proprietary Short Message Service (SMS) product to give customers even richer cross-channel capabilities. This … Continue Reading »