The Annual Awards Recognized Thoughtful and Dynamic Omnichannel Marketing Campaigns
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform and CM Group brand, today announced the winners of the 2021 Selligent Awards. The awards spotlight the most successful, creative and innovative campaigns developed by customers and partners in the past year, using the Selligent platform.
Nominees were announced during Reconnect 2021, the Selligent annual global summit that celebrates innovation, transformation, collaboration, and connection. Six Reconnect events, representing 24 countries, were held in multiple languages, creating inspiring digital experiences addressing relevant marketing challenges, and helping marketers excel in reaching more customers with innovative marketing. The winners of the Selligent Awards were announced December 9 during a virtual celebration that honored the hard work that Selligent customers and partners have accomplished in the past year. Winning brands created unique personalized messaging, creative loyalty offers, and unforgettable dynamic content with Selligent’s innovative technology to create meaningful experiences as the customer journey shifted in real time.
“The annual Selligent Awards gives us the opportunity to celebrate the incredible work of our clients and partners. Our customers need sophisticated omnichannel marketing in order to move at the speed of their consumers, and we’re dedicated to providing the best solutions for this endeavor. The Awards highlight the unique and thoughtful campaigns that our clients have created using Selligent’s innovative technology. We thank everyone who entered and congratulate all of the winners,” said Ramses Bossuyt, Global VP Client Success at Selligent.
The judges panel, including a global collection of leading marketers, entrepreneurs and thinkers, chose winners in four categories: Excellence in Consumer-First category, Excellence in MarTech Innovation, Excellence in Omnichannel Marketing, and Best in Agile and Inclusive Communications. The independent panel consisted of: Torsten Schwarz – Digital Innovation Evangelist at absolit Dr. Schwarz Consulting, Rubén Bastón – Director Marketing4eCommerce, Carole Lamarque – CEO & Founding Partner DUVAL UNION Innovative Marketing, François Pichon – Marketing Lead SEMEA Seismic, Francesco Susca – CRM & Marketing Automation Specialist at Francesco Susca, Sandra Cordero – CRM and Customer Messaging Consultant, and Pete Durant – Brand and Marketing Director, Content & Creative Director, CSR & Sustainability Consultant.
The full list of 2021 winners is as follows:
- Excellence in Marketing Innovation
- Jaguar Land Rover and Springbok (Benelux)
- ID Market and Avanci (France)
- Excellence in Consumer-First Marketing
- Kamera Express (Benelux)
- Picard and Avanci (France)
- Excellence in Omnichannel Marketing
- Carglass and 100% Email (Benelux)
- Morellato and e-One (Italy)
- Best in Agile & Inclusive Communications
- AXA Direct Assurance (France)
- HotelSpecials (Benelux)
- Selligent Favorite
- Hema and Springbok (Benelux)
- Reconnect Public Votes
- Barcelona Virtual (Spain)
- JBC and Dignify (Benelux Netherlands)
- Mittelbayerischer Verlag KG and BurdaDirect (Germany)
- Tigotà and eOne (Italy)
- Burger King France and Accenture Interactive (France)
- Alliant Credit Union (North America)
About Selligent Marketing Cloud
Selligent, a CM Group brand, is an intelligent omnichannel marketing and experience cloud platform company. Our dynamic technology provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. With teams across Europe and the United States, and a global network of partners, our mission is to make marketing personal. More than 700 global brands in retail, travel & hospitality, media, entertainment & publishing, and financial services trust Selligent to help deliver their programs. Learn more at www.selligent.com or connect with the team on Twitter, LinkedIn, and our blog.